Volume 2 Issue IV

  • IJTRS-V2-I3-003   :- IMPLEMENTATION OF HIGH THROUGHPUT CRYPTO CO-PROCESSOR USING AES
    Author: A.Saravanakumar, R.Evangeline
    Organisation: Assistant Professor, Dream Institute of Technology, Kolkata, Bengal (India) Ph.D Research Scholar, Sri SRNM College, Sattur, Tamil Nadu (India)
    Email: Solomon.be@gmail.com, king.eva7@gmail.com
    DOI Number:
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    Abstract:-

    The Crypto Co-processor System Design is increasing the number of AES Encryption only.  At a system frequency of 400 MHz, increasing the number of AES Encryption from one to two and then to four Modules. Note that at system frequency of 400 MHz, one, two, four lanes AES Modules are running at 400 MHz, 200 MHz,  respectively, and the other parts of the crypto coprocessor are running at 400 MHz. Obviously, the consumed area increases with increasing the number of AES Modules with increasing the SDQ depth for each individual curve. More power consumption perspective, the use of AES Encryption pipelines running at 50 MHz results in lower power consumption than two parallel pipelines running at 100 MHz, or one pipeline running at 200 MHz. For more clarity, when the AES pipelines operating frequency is 50 MHz, the effect of increasing the number of parallel lanes on the overall performance of Crypto is dramatically large Moreover, the Crypto throughput when the input data varies from 8 to 3072 blocks. A huge improvement in throughput with increasing the parallel pipelines at constant AES pipelines frequency, where all AES pipelines run at 50 MHz.



    Keyword:- AES Pipelines, Cryptography, Parallel processing.

  • IJTRS-V2-I4-001  :- PARAMETRIC EFFECT STUDY ON HEAT TRANSFER RATE DURING AERATION OF APPALA IN HOTHOUSE
    Author: Surender Kumar
    Organisation: PhD Research Scholar M.E. Department, NIT, Jalandhar (PB), India
    Email: surender10161007@gmail.com
    DOI Number:
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    Abstract:-

    In this research paper, a simulated study has been carried out for the determination of convective heat transfer coefficients of Appala (Papad) by variable diameter and thickness under hothouse natural convection mode. Three sets of experiments with 130, 150 and 180 mm diameter of appala were down. Experimental data obtained from natural convection hothouse  drying mode for appala was used to find out the standards of the constants (C and n) in Nusselt number expression by using linear regression analysis, and consequently convective heat transfer coefficient were evaluated. The average values of convective heat transfer coefficients were found to vary from 0.70 W/m2 oC to 1.93 W/m2 oC by varying thickness 0.6, 0.8 and 1.2 mm of appala sample.



    Keyword:- Hothouse aeration of appala, Heat transfer rate for appala, Natural convection drying foodstuff.

  • IJTRS-V2-I4-002  :- A STUDY OF COMMUNICATION TOOLS ADOPTED FOR VARIOUS CSR INITIATIVES FOR VIKLANGS IN INDIA
    Author: Mehrazun Neesa Haque
    Organisation: Senior Research Scholar, Department of Journalism and Mass Communication Banaras Hindu University, Varanasi, Uttar Pradesh (India)
    Email: mehraz.haque@gmail.com
    DOI Number:
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    Abstract:-

    India is making rapid progress in addressing disability equality. The percentage of disabled in India is 2.21 per cent as per the census of 2011, among which 2.41 per cent is male and 2.01 per cent is female.  There are several efforts being made in India and around the world to address the issue of Disability Equality. In the recent times, Corporate Social Responsibility (CSR) initiatives have also been made in this regard.

    CSR is a vehicle through which companies give something back to the society, but the challenge before the companies is to identify CSR priorities and the areas of invention which are meaningful in the context of society development. India CSR and Choice International (UK) are bringing together national and international resources to provide an environment for innovation and creativity, through which they aim to initiate change in Disability Equality and Accessibility in India. So, there is a need to study and understand the CSR practices being taken by different corporate houses predominantly for the differently-abled people who are a pivotal part of society.

    This study aims to examine the perception of the companies about the philosophy of social responsibility for differently abled people. The study intends to map out the commonalities and differences of the companies with respect to the CSR approach towards differently-abled people and also recognize the value of communication and what kind of innovative strategies companies design for their CSR initiatives for the disables.

    Case Study is the research design for this paper. The researcher picks up top two companies’ cases among the BSE large caps, mid-caps and small caps companies of India to ascertain data for the study. The selection of the cases is done according to the ratings by a valid source.



    Keyword:- CSR, Programmes, Disabled, Communication, BSE Companies

  • IJTRS-V2-I4-003  :- EFFECTIVE MANAGEMENT OF STRESSED ASSETS: CROSS EXAMINING THE LEGAL & OPERATIONAL FRAMEWORK IN INDIA
    Author: Dr. Akash Agarwal, Ms. Shubhangi Tayal
    Organisation: Asst. Professor, School of Finance & Commerce, Galgotias University, Greater Noida, Uttar Pradesh (India), Student, BBALLB II year, School of Law, Galgotias University, Greater Noida, Uttar Pradesh (India)
    Email: shubhangitayal1@gmail.com
    DOI Number:
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    Abstract:-

    The present research contribution primarily makes an attempt to accentuate the enactment of unified insolvency code in India. Increasing burden non-performing and pitiable assets revival mechanism in India are key reason of mounting burden of Stressed Assets in Indian Banking Industry. Under the legal framework of India, the present research work covers the focal areas responsible for deteriorating assets quality and identifying the practical challenges in existing stressed assets resolution mechanism. Moreover, the paper highlights practices opted in developed economy and suggests best suited measures in Indian context for resolution of the complication of bad loans.



    Keyword:- Insolvency Code, Stressed Assets, Assets Quality, Bad Loans

  • IJTRS-V2-I4-005  :- CORPORATE-NGO PARTNERSHIP: CAPACITY BUILDING FOR SUCCESSFUL CSR PROGRAMS
    Author: Shanu Singh
    Organisation: Research Scholar, Department of Applied Economics and Commerce, Patna University, Patna, Bihar (India)
    Email: shanu.singh3110@gmail.com
    DOI Number:
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    Abstract:-

    A socially responsible business is a good business and there is major effect of their activities on customers, employees, communities, competitors, partners, government, shareholders and others. It becomes important to understand that such contribution helps in building a healthy corporate environment and therefore helps in making proper decisions that can increase the level of understanding of responsible business and good business. Even if we see from investors and financial markets point of views, it is really important for them to know how CSR activities are taking place that can integrate the societal needs with business strategy and performance which is truly a sign of good management.

    The Government has prepared the list of Non Governmental Organizations (NGOs) to undertake such activities. There is a need to understand how the implementing agencies that are working to undertake CSR activities helps in building the overall capacities and strengths of their internal management. This paper will argue that CSR is not just a term to be taken into account but a wider scope that can help in providing clarity between companies and their beneficiary communities.

    This paper will discuss about the agencies that are engaged with CSR and how far it can go to manage corporate motives along with community responsibilities that requires proper channelization of the potential to build a responsible corporate along with robust information.



    Keyword:- Environmental management, innovative capability, legitimacy, sustainable initiatives

  • IJTRS-V2-I4-006  :- ROLE OF AFFECTIVE FACTORS IN ENGLISH ACQUISITION IN URBAN-RURAL SCHOOLS
    Author: Dr. Arun Kumar
    Organisation:
    Email: au05kakkar@gmail.com
    DOI Number:
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    Abstract:-

    Language is knowledge and a tool to communicate, to express thoughts, ideas, and feelings. It forges friendship, cultural ties and economic relationships both at national and international level. Knowledge is the key factor in the present world’s competitiveness. Knowledge of language is a prerequisite for that. Language is what makes us human. Patterned language is something specific to humans, that is to say it is the basic capacity that distinguishes humans from all other living beings. Language therefore remains potentially a communicative medium capable of expressing ideas and concepts as well as moods, feelings and attitudes.Language is a certain kind of physical event. It comes out as a response to stimuli from our outer environment. Language and its articulation arealso behavioral practices.Written languages use symbols to build words. The entire set of words is the language’s vocabulary. The ways in which the words can be meaningfully combined is defined by syntax and grammar. The

    actual meaning of words and combinations of words is defined by the language semantics.

    There is of course no denying that the English one of the mostimportant tools available to human beings. It is ‘the’ international language, a tool to communicate among various cultural groups, various companies, organisations, communities, and various countries. This is because the number of the people who use English as a means of communication exceeds far more than the number of the people who speak it as their mother tongue. In fact in the present technical and scientific advances, the need of a common language has been successfully met by the lingua franca i.e. English language. This is well known fact that those who have a good command of English have great advantage over the ones who do not.



    Keyword:-

  • IJTRS-V2-I4-007  :- CAN BOLSTERING STRATEGY REBUILD THE TARNISHED REPUTATION AFTER FATAL BRAND CRISIS? : A CONCEPTUAL PAPER
    Author: Roslizawati Ahmadb
    Organisation: School of Business Management, Universiti Utara Malaysia
    Email: roslizawatiahmad@gmail.com
    DOI Number:
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    Abstract:-

    Business considers brand reputation is the key to survival for the organization. The occurrence of fatal brand crisis leaves a huge negative impact on the organization. Concurrently, brand crisis response strategy has received growing attention and the best comprehensive strategy has been increasingly emphasized. In this study, the linkages between bolstering strategy consist of reminder strategy, ingratiation strategy and victimage strategy to the brand reputation has been examined. The discussions are based on the findings from this study on the flight passengers in Northern Region of Malaysia. This study concludes with the discussion on the theoretical, practical contribution, limitation of this study and recommendations for future research.



    Keyword:- Brand crisis, brand reputation, bolstering strategy

  • IJTRS-V2-I4-008  :- GENDER GAPS AT WORK: A STUDY BASED ON WOMEN’S REPRESENTATION IN HOSPITALITY INDUSTRY IN DECISION- MAKING AND LEADERSHIP POSITIONS
    Author: Amisha Antony
    Organisation: Management Studies – Tourism, Kerala University Library, University of Kerala (India)
    Email: amishaantony@gmail.com
    DOI Number:
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    Abstract:-

    For an enhanced society and sustainable economic growth, talent and technology collectively matters in its deliverance.  When world’s half of its talent is not transformed properly, there is always a risk in gender inequality. Although the past twenty years saw a significant development in gender equality both at work and in society, there is much more to be done to bring women’s working condition as indicated in 2030 Agenda for Sustainable Development by UN.  Educational progress of women has not resulted in gender equality at work particularly to gain opportunity in decision- making or leadership positions. Women are still underrepresented at work, only a small portion own and manage business that too is concerted in small and micro enterprises.   

    Hospitality industry is claimed as one of the largest employers of women as their soft skills value this service industry. The study is to analyze the gender gaps in the hospitality industry. Paper is to influence for substantial ways to bring women to forth front in planning and development process for an economic advancement and in achieving sustainable balance.



    Keyword:- decision-making, gender gaps, hospitality industry, leadership, women

  • IJTRS-V2-I4-009  :- STRATEGIES FOR COPING WITH MULTI-FUNCTIONAL DYNAMICS OF RESIDENTIAL HOUSING
    Author: Adams Ndalai Baba, Edo Oga Ojoko
    Organisation: Department of Urban and Regional Planning, School of Environmental Studies, The Federal Polytechnic, PMB 1037 Idah, Nigeria, Department of Structures and Materials, Faculty of Civil Engineering, Universiti Teknologi Malaysia, Johor Bahru, 81310 UTM Malaysia
    Email: babaadams88@gmail.com
    DOI Number:
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    Abstract:-

    The impact of human dynamics on planned residential neighbourhoods over time has resulted in conflicts between classifying homes along mono-functional or multifunctional concepts. For residents, especially the low and middle-income earners, the essence of a home transcends beyond just a living space as a result of the integration of income generating ventures. This study analyses the historical development of informal home-based enterprises (HBEs) in Nigeria, the nature of activities, their economic and environmental benefits to households and neighbourhoods in general. A case study methodology was applied to the Nigerian situation through the analysis of secondary data. A review of literature on the historical perspective, nature and the economic and environmental benefits of HBEs was carried out. The result identifies both income generation and employment provision as leading attractions for enterprise start-ups in homes. Other contending determinants are personal focus objective and access opportunity challenges of homes to commercial activity areas. Activity types are small-scale engagements in retail, service production and manufacturing usually carried out within a particular dwelling and its wider physical setting. The outcome of the study provides contrary insights to previously held views that HBEs are nuisances that should not be accommodated in residential areas. In view of the numerous benefits derivable from   HBEs by households in the neighbourhoods, this study offered strategies for their integration from planning to design stages of any housing development.



    Keyword:- Home-Based Enterprises, Neighbourhoods, Residential Area, Income generation, Sustainable Housing Development

  • IJTRS-V2-I4-010  :- THE RELATIONSHIP OF REBRANDING ON THE BRAND REPUTATION AFTER BRAND CRISIS: MEDIATE BY BRAND LOYALTY
    Author: Roslizawati Ahmad
    Organisation: School of Business Management, Universiti Utara Malaysia
    Email: roslizawatiahmad@gmail.com
    DOI Number:
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    Abstract:-

    Rebranding the former brand to the new brand has been seen as an alternative to overcome the crisis turbulence by the practitioners. The effect of rebranding to the brand reputation and brand loyalty are still unconfirmed. There are arguments among the practitioners and academicians on the relationship between rebranding and the brand reputation. This research has revealed the relationship of rebranding to the brand reputation with the mediator effect of brand loyalty. Data from flight passengers in Malaysia has been analyzed using PLS-SEM, and the findings have been discussed in this article. This study concludes with the discussion on the theoretical, practical contribution, limitation of this study and recommendations for future research.



    Keyword:- Brand crisis, brand reputation, rebranding, brand loyalty

  • IJTRS-V2-I4-011  :- INVESTIGATION THE GROWTH OF GREEN ALGAE NANNOCHLOROPSIS SP. ON DISTILLERY EFFLUENT AND ITS PHYSICO-CHEMICAL PROPERTIES ANALYSIS
    Author: Su Win Aye, Phyu Phyu Win
    Organisation: Applied Chemistry Research Department, Department of Research and Innovation (DRI), Ministry of Education, Myanmar, Chemical Technology Research Department, Department of Research and Innovation (DRI), Ministry of Education, Myanmar
    Email: suwinaye5@gmail.com
    DOI Number:
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    Abstract:-

    The wastewater effluent from distillery industries directly discharges to the natural environment which causes various adverse effects on soils, water bodies, air and health. The aim of the current study was to cultivate Nannochloropsis sp. microalgae in wastewater originate from distillery factory and analyze for physico-chemical parameters such as reduction of COD, removal of total phosphorous, total nitrate and at the same time the production of biomass which could be extracted for total lipid content. At the end of treatment, Nannochloropsis sp. reduced 94.17% of COD, 82.43% of removal of total phosphorous and 87.15% of removal of total nitrate. The production of biomass yield was 3.6 gL-1 and the total lipid content was extracted about 24.74% of the biomass dry weight. Therefore, microalgae culture offers an effective solution for wastewater treatments, because they provide a tertiary bio-treatment coupled with the production of potentially valuable biomass, which can be used for different purposes. It is also strongly a powerful technique for the removal of pollutants from wastewater effluent.



    Keyword:- biomass, effluent, Nannochloropsis sp.,physico-chemical parameters

  • IJTRS-V2-I4-014  :- EVALUATION OF ANTIMICROBIAL ACTIVITY OF THIN FILMS OF NICKEL-POLYPROPYLENE GLYCOL NANOCOMPOSITES
    Author: Jyoti Sihmmar, Rajesh Thakur, Rakesh Dhar
    Organisation: Department of Bio & Nanotechnology, Guru Jambheshwar University of Science & Technology, Hisar, India, Department of Applied Physics, Guru Jambheshwar University of Science & Technology, Hisar, India
    Email: rthakur99@rediffmail.com, sahajlanjyoti.88@gmail.com
    DOI Number:
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    Abstract:-

    The present study concentrates on the synthesis of thin films of polymeric-metal nanocomposites in accordance with their increasing demand in medical, cosmetic, sensors and food industries, etc. Ni-Polypropylene nanocomposites were synthesized using chemical reduction method. The nanocomposites were characterized using techniques Fourier Transform Infrared (FTIR) spectroscopy, X-Ray Diffraction (XRD) analysis and Transmission Electron Microscopy (TEM). Transmission Electron Microscopy revealed that the nanocomposites synthesized were in the range of 24-30nm in size. Fourier Transform Infrared analysis shows the interaction between Nickel and Polypropylene glycol resulting in formation of Ni-PPG nanocomposites. X-Ray diffraction data reveals the amorphous nature of the nanocomposites. Synthesized Ni-PPG nanocomposites were subjected to formation of thin films using spin coating technique. The thin films of nanocomposites were evaluated for their antimicrobial activity against both bacterial strains Gram positive and Gram negative. Antimicrobial analysis study of Ni-PPG nanocomposites thin films demonstrated that they possess a very good inhibitory effect against both the bacterial strains showing percent inhibition of 52.3% against Staphylococcus aureus MTCC 1809, 54.5% against Escherichia coli MTCC 723 and 48.7% against fungus Neurospora crassa .



    Keyword:- antimicrobial analysis, FTIR, nanocomposites, TEM, Thin films, XRD

  • IJTRS-V2-I4-022  :- AN ANALYSIS OF BIG DATA APPROACHES IN HEALTHCARE SECTOR
    Author: Uswa Ali Zia, Dr. Naeem Khan
    Organisation: Department of Computer Science, SZABIST Islamabad
    Email: malka_09@yahoo.com
    DOI Number:
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    Abstract:-

    The big data revolution is in its early days. The majority of the potential for worth creation is still not explored. But it draws the attention of the industry on a track of rapid change which leads to widespread research in this field and contribute to betterment of human life. As digitized medical records are now used by most of the  healthcare organization and pharmaceutical companies they have start collecting and storing more and more healthcare data in order to analyse it and obtain insights to solve problems related to variability in healthcare quality , cost , preparedness and safety of healthcare systems etc. This paper provides information about all the significant developments that have carried out so far in the field of big data analysis in healthcare sector. This paper also covers key big data implementation challenges and big data solutions which attempt to solve the challenges of large and fast growing data bulks while reducing the cost and realize its potential analytical value. The paper also has discussed different efforts which have been taken by various researchers to effectively provide solutions using big data analytics to different areas in healthcare sector.



    Keyword:- Big data, healthcare, Hadoop, MapReduce, sensor informatics, social health, electronic health records, medical images.

  • IJTRS-V2-I4-025  :- ETHICAL AND LEGAL DIMENSIONS OF CUSTOMER CARE IN HOSPITALITY
    Author: SYAMNATH R.S.
    Organisation: Research Scholar, Management Studies Tourism, University of Kerala, India
    Email: syamnath.rs@gmail.com
    DOI Number:
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    Abstract:-

    Tourism is one of the priority sectors in the development paradigm of Kerala. Tourism industry is considered as an engine of growth by addressing issues related to poverty and employment. Hospitality sector plays a vital role in the success and growth of tourism industry by providing accommodation and ancillary services to the tourists. Hospitality sector is obliged to recreate and fulfil the fair and just needs of the tourists. Recently hoteliers are provided with world class facilities and services to attract potential tourists and strive to compete with in the industry.

     Customer being the king of hospitality, the success rest on the customer care services and facilities provided. Hoteliers are bound to follow certain obligations towards the guests to maintain better relationship and to preserve the rights and privileges of the customers. On certain occasion with the aim of cutting operating cost or to earn secret profit and to shorten the service process hoteliers wilfully cease those obligations towards the customers. Law impose certain obligation on hotelier to preserve the rights to be enjoyed by the customers.

    This paper aims to portrait the various ethical and legal obligations of hospitality sector towards the customers. This paper also examines in detail the importance of fulfilling the ethical and legal obligation in hospitality. This exploratory study is conducted in Kerala. The basic data needed for the study includes primary and secondary data. Following and fulfilling those ethical and legal obligations towards the customers can create an everlasting association and will strengthen the industry to achieve an interesting opportunity in the near future.



    Keyword:- Tourism, Hospitality, Customer Care, Customer Rights, Ethics, Legal Obligation

  • IJTRS-V2-I4-027  :- COMPARISON OF ACCURACIES OF PARKINSON’S DISEASE DATASET USING DIFFERENT DATA MINING TOOLS
    Author: Avinav Baruah, Kavita Choudhary
    Organisation: Department of Computer Science and Engineering, JKLU, Jaipur-302026, India
    Email: avinavbaruah236@gmail.com, kavitapunia@gmail.com
    DOI Number:
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    Abstract:-

    Data mining is the extraction of knowledge from huge amounts of data. The data mining has applications in the medical and health sectors. The aim of the paper is to find the accuracy of the Parkinson’s disease dataset using three data mining tools: RapidMiner, Matlab and Weka. The accuracies are compared so as to select the best data mining tool for finding the accuracy of the Parkinson’s disease dataset. The classification techniques applied are: K nearest neighbor (KNN) and Decision tree (J48). It is seen that Weka is the best tool for finding the accuracy of the dataset.



    Keyword:- Parkinson’s disease, KNN, J48, RapidMiner, Matlab, Weka

  • IJTRS-V2-I4-030  :- DIFFERENT APPROACHES OF INTERNET OF THINGS (IOT) ARCHITECTURE
    Author: Muhammad Umar Khan, Adnan Afroz, Umair Jilani, Khawaja Masood Ahmed
    Organisation: Sir Syed University of Engineering & Technology, Pakistan
    Email: m_umar_k@hotmail.com, adnaaf@hotmail.com, ujilani@gmail.com
    DOI Number:
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    Abstract:-

    Internet of Things, a revolutionary technology that combines the internet and the telecommunication networks however it gives unique features. It allows representation of all physical objects towards the internet with proper identification, attributes and personalities. Internet of Things has gained more and more attention globally in the past recent years. But the architecture is still under review process. In this paper we discussed various approaches towards the architecture of IoT which is based on layers, services and applications. It is observed that the understanding of any technology becomes easier by categorizing its various aspects.



    Keyword:- Internet of Things (IoT), Architecture, Application

  • IJTRS-V2-I4-031  :- REDUCE COST OPTIMIZATION OF SUPPLY CHAIN NETWORK
    Author: Mohammad Afzal Ali, Akhilesh Kumar
    Organisation: Department of Mechanical Engineering, Dr. K. N. Modi University, Newai, Tonk, Rajasthan, India
    Email: mdafzalali4@gmail.com, imakhilesh27@gmail.com
    DOI Number:
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    Abstract:-

    In this paper a review on three in-stock procedures - course through, local and single DC focal stock and built up a basic transportation-stock model keeping in mind the end goal to look at their aggregate expenses is finished. We have additionally portrayed a dissemination display proposed by in which the model is detailed as a non-straight whole number streamlining issue. Due to the non-linearity of the stock cost in the goal work, two heuristics and a correct calculation is proposed so as to take care of the issue.

    The outcomes got from the transportation-stock models demonstrate that the single territorial focal stock systems are more cost-effective separately contrasted with the course through approach. It is prescribed to take the single DC and the territorial focal stock procedures for moderate moving and requesting items individually: Limiting stock and transportation cost of an industry: a store network improvement.



    Keyword:- Supply chain, Preliminary Distribution model, Cross-Dock and Direct Shipment Models Lagrangian Method

  • IJTRS-V2-I4-032  :- EFFICIENCY LOSSES DUE TO EXCESS OXYGEN IN HEATER TREATER PERTAIN TO DRY FLUE GASES
    Author: Reetesh Kocheta, Rajesh Gond
    Organisation: Department of Mechanical Engineering, Dr. K. N. Modi University, Newai, Tonk, Rajasthan (India)
    Email: rkocheta@gmail.com
    DOI Number:
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    Abstract:-

    This paper pertains to the effect of Excess Oxygen on efficiency of heater treater pertain to the dry flue gas losses has been observed. There is Stoichiometric measure of air required for proper and complete combustion of NG. By and by ignition conditions are never perfect and abundance air must be provided for complete combustion of the fuel. It has been found that maximum efficiency of heater treater currently obtained are in the range of 24-78%, with range of excess oxygen between 17.5% to 5.9% and temperature range of 3000C to 4400C. In condition when excess oxygen is as low as 5.9%, temp as 2360C efficiency is 77.2%, and when excess oxygen is 9.6%, and temperature is 1920C, efficiency is about 77.3% which is closer to the designed efficiency. Direct method technique combined with yearly data is used for calculating the dry flue gas losses.



    Keyword:- Heater Treater, Flame tube combustion, Excess Oxygen, Efficiency Calculation